DEMBA Ba was involved in goals at either end of the field as a typically action-packed Wear-Tyne derby ended in a 1-1 draw at the Stadium of Light.
Ba's third-minute shot helped set up an opener for Yohan Cabaye that looked like handing Newcastle yet another victory on Wearside.
But the Senegal striker deflected John O'Shea's header into his own net with five minutes left to ensure the spoils were shared.
Sunderland played against ten men for more than an hour after Cheik Tiote was sent off for a foul on Steven Fletcher, but the hosts struggled to break down their opponents and were ultimately grateful for Ba's late intervention.
Newcastle boss Alan Pardew selected Shola Ameobi in his starting XI ahead of Papiss Cisse, no doubt mindful of the striker's superb scoring record against Sunderland.
Martin O'Neill named an unchanged starting line-up, but the Black Cats boss was forced to watch his side concede the opening goal within the first three minutes.
James McClean's slip allowed Hatem Ben Arfa to release Ba down the right-hand side, and while Simon Mignolet saved the Senegalese striker's shot, Cabaye slammed in the rebound from ten yards.
Sunderland took time to settle after conceding the lead, and while Seb Larsson forced Tim Krul into a routine save from a free-kick, Mignolet was forced to produce a much better save to prevent Cabaye's set-piece finding the net at the other end.
However, the complexion of the game changed with the controversial dismissal of Tiote in the 25th minute.
The Ivory Coast international was tussling for possession with Jack Colback when he momentarily lost control of the ball and lunged forward in an attempt to win it back.
His lunge took him over the course of the ball and into the ankle of Fletcher, and referee Martin Atkinson deemed it worthy of a straight red card.
The dismissal heralded a sustained spell of Sunderland pressure, but for all that they dominated the ball, the hosts failed to carve out a first-half opportunity worthy of the name.
Adam Johnson curled past the left-hand post after receiving Danny Rose's cross and Craig Gardner drilled a fierce low strike just past the upright, but even though Newcastle were forced to replace Ameobi with James Perch in an attempt to bolster their midfield, Sunderland were unable to build up a head of steam.
Fletcher headed Larsson's cross wide at the start of the second half, but the Black Cats still struggled to carve out an opening as a succession of simple passes went astray, with the out-of-sorts McClean the primary culprit.
Larsson curled a 70th-minute free-kick well wide of the target, but a succession of Sunderland attacks faltered at the feet and head of the returning Fabricio Coloccini, who was a rock at the heart of the Newcastle defence.
Understandably, the visitors did precious little second-half attacking, but Ba almost scored on the break in the 74th minute, trapping a wonderful chipped pass from Cabaye but not quite managing to slide the ball past Mignolet.
Sunderland brought on Louis Saha in an attempt to forge a breakthrough, but the Frenchman missed arguably his side's best chance of the game with eight minutes left as he shot tamely into the side netting after McClean flicked on Larsson's corner.
At that stage, the hosts looked to have run out of ideas, but they finally snatched an equaliser with five minutes left.
Larsson flung over a free-kick from the right, and O'Shea's header found the back of the net via a huge deflection off Ba.

 

SUNDERLAND (4-4-2): Mignolet; Gardner, Cuellar, O'Shea, Rose; Johnson (Vaughan 83), Colback, Larsson, McClean; Sessegnon (Saha 65), Fletcher.
Subs (not used): Westwood (gk), Bardsley, Kilgallon, Meyler, Campbell.

NEWCASTLE (4-4-2): Krul; Simpson, Coloccini (S Taylor 79), Williamson, Santon; Ben Arfa (Obertan 84), Tiote, Cabaye, Gutierrez; Ba, Shola Ameobi (Perch 38).
Subs (not used): Harper (gk), Ferguson, Anita, Cisse.