THE reputational benefit of hosting this weekend’s England double-header is as important as the commercial considerations, according to Newcastle United’s chief commercial officer, Pete Silverstone.

The FA selected St James’ Park as the venue for last night’s European Championship qualifier between England Women and France and the men’s team’s pre-Euros warm-up match against Bosnia & Herzegovina on Monday evening.

Newcastle have received a healthy financial sum for effectively handing over control of their ground for a week-long period, although the decision to stage the two England games does mean other options for summer events, such as concerts, have had to be shelved.

However, Silverstone insists the prestige of hosting both Gareth Southgate’s men’s team and Sarina Wiegman’s women’s side is invaluable, and meant the Newcastle hierarchy leapt at the opportunity to bring this weekend’s double-header to Tyneside.

“Of course, commercially, hosting events like this is always a major positive,” said Silverstone, whose role is a key one when it comes to helping Newcastle navigate the challenges presented by the Premier League’s Profit and Sustainability rules. “There’s a monetary benefit, but it also massively helps in terms of reputation.

“We hosted two games of the Saudi national team in September and they were extremely happy with their games and preparation there. We’re hosting two games for the England national team now, and we’ve had other proposals and options to host other events.

“In the end, though, these were the optimum ones. It’s fantastic in terms for revenue and commercial spinoff, but it’s even more valuable in terms of prestige for the city and the venue.”

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Silverstone is keen to talk up the wider benefits of staging this weekend’s double-header in the North-East.

Thousands of supporters have already descended on Newcastle – many will be staying for the weekend in order to take in both matches – and the presence of the England side helps cement the city’s status as an established venue for world-class sport.

“Yes, there’s a commercial benefit,” said Silverstone. “But I think the most important thing is what it means to the city. To have England playing for the first time in a long time is massive.

“For the men, it’s their vital final preparation match before the Euros. Why have they chosen St James’ Park? I think a big reason is that Gareth is often here and knows what the atmosphere is like. He decided this would be the best place to play such an important game.

“We’re also hosting two of the world’s top women’s teams here, and when you put all of that together, I think it is a real cause for celebration for the stadium, the football club and the city.”