Yorkshire's new chief executive Mark Arthur is determined to make this month's Test match between England and New Zealand as profitable as possible for the county, before concentrating on any long-term goals.

The 54-year-old from Surrey, who has held similar positions at Nottinghamshire CCC and Nottingham Forest FC, took up office at Headingley yesterday.

Yorkshire are confident of a successful second Test between May 24-28, despite chairman Colin Graves admitting ticket sales are "20-25 per cent behind where we had budgeted for".

"We're not a million miles away, but it needs a kick up the backside," said Graves. "We could still end with a full ground on day two, day three and nearly full on day one. That's what we're aiming for."

Arthur said: "The short term objective is to have a really successful Test match in three weeks' time.

"After that, I'll take a longer look at things. I want to get involved in the community. I'm still a keen club cricketer myself. The future of Yorkshire cricket is going to be at school level, so we have to get close to them and help the future generations learn to love cricket.

"It's obviously a fantastic boost to us that Joe Root and Jonny Bairstow are very much in the frame.

"We would hope that a lot of Yorkshire cricket lovers would like to see those two lads make their first appearance in England colours at Headingley."

Arthur has returned to cricket after 13 years working in football, and he continued: "As a club, it's a fantastic opportunity. I'm a very traditional person, and the history and tradition behind Yorkshire cricket is second to none.

"I had to brush up on it when I realised I was going to be interviewed. I was reading David's (Warner) book and thinking 'if I get this job, it's going to be something very special'. I'm a marketing person, and we talk about brands. That's one of the exciting things, it's unique in the world of cricket.

"We've got to pay down our debts (approximately £20m), get more people involved in cricket and make sure that Headingley, as an international venue, is right up there with the very best. But that's going to take time.

"With regards to the club's mission statement, it wants to be the best club and ground in the world. That's a pretty strong statement to try and achieve."

Arthur has already moved into a Leeds flat, and has played club cricket in Nottinghamshire in recent years.

He added: "It's all about cricket. Martyn (Moxon) needs as much support as he can have from myself and the rest of the board to make sure Yorkshire is not only strong today, but there is also a production line. That is all important. If we get the on-field strategy right, then we will benefit from the success.''