BUSINESS owners operating in the Yorkshire Dales are being given the chance to meet up to swap experiences and learn how to improve their marketing.

The Dales Tourism Business Network (DTBN) is hosting two free sessions that will focus on practical marketing advice and public relations, including how to use PR to attract the right visitors, ways to get visitors to act more sustainably and ways to generate coverage for lesser known places alongside the big name attractions.

The events will be held between 1.30pm and 3.30pm on Monday (October 17) at Fountains Abbey, near Ripon, and from 1.30pm to 3.30pm on November 2 at the Jonas Centre in Redmire, near Leyburn.

The DTBN is informal and free to join and gives members access to information, events and regular newsletters.

It was established by the Yorkshire Dales National Park Authority (YDNPA) and Nidderdale Area of Outstanding Natural Beauty (AONB), working with Susan Briggs from marketing company The Tourism Network. Mark Allum, the YDNPA’s recreation and tourism manager, said: “We have been really pleased with the response from tourism businesses to the setting up of the DTBN. There is a real enthusiasm for working together to support tourism and protect the special qualities of the National Park and Nidderdale AONB.”

Anyone who would like to register for the event should contact Susan at susan@tourismnetwork.co.uk