THE Northern Echo has been keeping the people of the North-East and North Yorkshire well informed and entertained for nearly 150 years.

The Great Daily of the North continues to be a success as a newspaper, outperforming the national average for its circulation and advertising performance.

But with such rapid technological changes taking place, The Northern Echo is now much more than a newspaper.

Interest in our website – northernecho.co.uk – is rocketing, with more than three million page impressions a month.

And today, we enter an exciting new era in our proud history by introducing the new Northern Echo app, which can be downloaded daily direct to your iPad and iPhone. It is available from the iTunes app store on a month’s free trial and £4.99 a month after that.

All four editions of the paper are loaded into one bumper package, containing local news pages from across the North-East and North Yorkshire.

It is an easy and cost-effective way to keep in touch with what is happening in the region, with an unrivalled blend of local, regional and national news and features, plus our regular supplements, such as What’s On, Echo Memories and Weekend magazine.

No matter where you are in the world, the app delivers The Northern Echo to your screen in time for breakfast.

Sport is also comprehensively covered from the professional ranks right down to the grassroots, with our popular Local Heroes section.

You can always keep up with what’s happening with Newcastle United, Sunderland, Middlesbrough, Darlington and Hartlepool, as well as Durham and Yorkshire cricket clubs.

Touch-screen technology allows you to turn the pages and zoom in on stories to make it easier to read. Try it for free by visiting the app store and searching for The Northern Echo, or going to bit.ly/HeU5vN We remain committed to producing a daily newspaper to be proud of, but our readers now have the opportunity to try an electronic version too.

Reader Feedback

REGULAR reader Lee Brownson, of Bishop Auckland, was one of the first to download the Northern Echo app.

Here’s the message he sent from his iPad: “I will definitely be subscribing to the service once the free trial period ends. It’s great to know that if I can’t buy a paper copy, I will have easy access to reading the news where I live wherever I am in the world.

“Keep up the good work.”