AN overlooked corner of County Durham is to be put firmly on the map of top attractions for tourists.

At a launch this week, tourism bosses pledged to promote east Durham's many and varied attractions.

Extensive regeneration schemes and private investment following the wholesale closure of the area's pits have sparked a renaissance in the Easington District.

With more than £10m spent on cleaning the coastline, east Durham now boasts some of the finest beaches in the country. Further millions have been invested in its towns and villages. The area also has a wealth of historic churches.

This week's launch was held as a forerunner of the East Durham Heritage Coast Group Travel Showcase, which is to be staged between July 16 and 18.

Held at Dalton Park retail centre, in Murton, the event saw the official promotion of east Durham get under way.

Commissioned by Easington District Council and co-ordinated by Corbridge-based tourism specialist Steve Reed Tourism, the launch brought together experts in the field who will be helping to run the July showcase.

Steve Reed said: "We met not just to promote business, but to encourage everyone in the area to work together to ensure the area is given a place at the top table of tourism.''

Melanie Lowes, tourism officer for Easington District Council, said: "I am convinced that visitors will be particularly impressed with our extensive Christian heritage and by the attractiveness of the beautiful Durham Heritage Coast.''

Dalton Park was selected as the setting for the launch as it is seen as playing a key role in bringing people into the area.

During the two-day event in July, more than 40 tour operators from all over the country will be taken on a fact-finding visit to local hotels, attractions and venues.

They will be given the chance to sample what's on offer and view historic settings such as Dalden Tower in Dalton-le-Dale.