A CAMPAIGN has been launched to promote breast feeding in County Durham.

The strategy has been developed by the six Primary Care Trusts (PCT) across County Durham and Darlington.

Experts claim that breastfeeding for the first six months can make a major contribution to the health of both child and mother.

However, only 44 per cent of women in County Durham and Darlington try breastfeeding, compared with the 60 per cent nationwide.

Dr Tricia Cresswell, director of public health for Durham and Chester-le-Street PCT, said: "Breastfeeding is best for babies and for mums. Breastfeeding helps babies' immune systems and protects them from a number of illnesses."