A MARKET research company is seeking to recruit hundreds of Yorkshire parents to help shape the future of baby products.

Swift Research is keen to get the views of mothers-to-be and new mothers and fathers on a range of products being produced by Europe's leading manufacturers.

In return, parents may get free samples of products, as well as being able to ensure new products meet their needs, and those of their babies and toddlers.

As part of the recruitment campaign, the company has taken a stand at this weekend's Bambino Show at the Great Yorkshire Showground, in Harrogate, which is open to the public.

Alison Flannery, director of Wetherby-based Swift, said: "This is a wonderful opportunity for mums, dads and mums-to-be to help shape the future of baby and toddler products and services.

"We have a dedicated research unit called small:talk which is used by major manufacturers to trial products.

"We need the views of literally hundreds of mums and dads because their opinions and experiences are vital to the continuous improvement of dozens of products, from nappies to feeding cups."

People wishing to take part in the market research can find further information at www.swift-insight.co.uk or speak to the Swift team at the show.