FROM Star Wars and Harry Potter to Meccano and Barbie - this is the Must-Have Toys exhibition.
The Museum of Hartlepool is playing host to the event, which could be described as any child's fantasy.
Toys have been selected from classics like the teddy bear, which first appeared in 1903 and is still a favourite, to the bestsellers of individual years, such as Britain's Combine Harvester, the number one toy in 1978.
Claire Munroe, Hartlepool Borough Council's marketing officer, said: "This is the ultimate exhibition of the most sought-after toys from the last century, from Star Wars to Thunderbirds.
"I am sure it is going to bring back lots of happy memories for everyone who visits."
Dolls can be seen throughout the decades. In the Swinging Sixties, Cindy was a new and radical teenage doll who took her look from the fashion world.
Cindy and Barbie, first launched in New York in 1959, have enjoyed 40 years of competitive rivalry.
Boys, however, had to wait until 1966 for Action Man to make his debut, becoming a must-have in the 1970s.
The exhibition also explores the influence of film and television on the toy industry, and the emergence of merchandise, which exploded on to the scene with Star Wars and paved the way for Buzz Lightyear, Power Rangers, Tracy Island and Harry Potter.
There are plenty of hands-on opportunities for children and adults throughout the exhibition, including a giant snakes and ladders game and Twister.
A busy programme of drop-in activities and events will also be happening at weekends.
Entry to the exhibition is free.
For opening times and further information, telephone (01429) 860077.
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