As millions prepare to say a final farewell to George Best today, a replica shirt company in the North-East has been selling 100 of his vintage strips a day.
Orders for the replica Best shirts have been coming from as far as Australia, Dubai and the US.
Toffs, in Gateshead, is selling the shirts for £32.99 with five per cent of each sale is going towards the British Liver Trust.
Marketing executive Ben Fell said: "We have six different Best shirts and we are selling about 100 of them every day at the moment through our website."
The best-seller is Best's 1968 European Cup Winner's shirt, a game which earned him the European player of the year title.
Toffs came up with the idea of donating money to charity after being contacted by Canadian ex-pat Paul Foody, whose tribute website - www.georgiebest.com - was receiving thousands of hits a day.
Toffs website can be visited at www.toffs.co
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