Police joined forces with the fire service in North Yorkshire today to launch this year's Christmas drink driving campaign.
Officers are planning a series of static checks across the county, while fire fighters are going on the road with the mangled wreckage of a crashed car.
Yesterday Superintendent Kevin Doyle warned that checks would be taking place at any time and at any place.
"We see no reason why people should be killed, injured or have their lives ruined by those who drink and drive," he said.
"As well as surprise static checks we will operate extra patrols, and we guarantee that every driver involved in a crash will be breathalysed and every driver stopped for a motoring offence will also be tested. There will be at least one static check every day."
Fire fighters will tour the county with their own hard hitting roadshow, which includes the remains of a crashed car.
Deputy Chief Fire Officer Chris Anderson: "The message could not be simpler - this is the indisputable consequence of drinking and driving. "My officers will be there to tell drivers just what it is like to have to deal with a horrific road accident, and they will not pull punches."
Police in North Yorkshire have also backed a campaign to cut drug-driving.
Sup Doyle said: "A drugged driver is just as lethal as a one who has been drinking. In both cases we believe firm action is the way to deal with them."
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