TRADERS in Chester-le-Street are being urged to support a plan that will literally put them on the map to boost business.

The Business Association is drawing up a blueprint that will pinpoint shops, so visitors can locate them quickly, on shop locator boards.

The scheme has a proven track record in places such as the MetroCentre but, so far, only about one-third of the 200 or so retailers in Chester-le-Street have said they will take part.

Chester-le-Street District Council commercial manager Steve McCormick said: "This is an opportunity for outlets to give themselves a higher profile, and make life easier for visitors, but the clock is ticking.

"We really want Chester-le-Street town centre to be even more open and accessible for everyone, and this is one way of achieving that."

Business Association chairman Olwyn Monte added: "This is a unique opportunity for traders to promote their businesses.

"The shop locator boards will be a permanent fixture, therefore at £104 for a minimum of two years it is an extremely cost-effective way of advertising."

Anyone who wants to join up to the scheme has until Wednesday, November 30, to do so, by contacting Mr McCormick on 0191- 387 1348.