DRINKERS in the region are being urged to think about the wider issues surrounding a night on the tiles.

The Think B4U Drink campaign, launched at the Zanzibar nightclub, in Stockton, aims to make a night out a safer experience.

Instead of focusing on the dangers of alcohol, the campaign takes a wider view - even suggesting how to find a safe cab home.

Other issues tackled include educating people about safe drinking limits, alcohol related violence and consumption by under-18s.

As well as beer mats, bar and washroom posters and get-home-safely taxi cards, there are also protective bottle caps designed to prevent drinks from being spiked.

Councillor Paul Kirton, Stockton Borough Council's cabinet member for housing and community safety, said: "We're saying by all means go out and have a good time, but make sure you know what your own limits are, keep within them and do the right things to get home safely."

Dave Walker, secretary of Stockton Hackney Carriage Association, said: "Beware of unlicensed drivers touting for trade. You never know what condition their cars are in or whether they are properly insured."

A short film, which mixes disturbing security camera footage with messages on how to enjoy a night out safely, has also been made.

The film is dedicated to Mark Burns, from Norton, near Stockton, who died two years ago after being struck in the face as he left a bar in Stockton, hitting his head on the pavement as he fell.

Mr Burns' mother, Di Robinson, said: "It's been difficult being involved in a campaign like this when we are still grieving, but if it saves just one life then it is well worth it."