AN initiative aimed at highlighting the potential of the meetings and conference sector in County Durham will be launched next month.

The City and Coast Conference aims to generate interest in the area. It will be held at Beamish Hall Hotel, next to Beamish Museum, on Wednesday, September 7.

Meanwhile, a two-day initiative on November 2 and 3 will see businesspeople from the North-East and beyond enjoy a whistle-stop tour of hotels, venues and facilities.