SUNDERLAND Football Club has joined a regional travel operator to launch a service for supporters.
Black Cats Travel has been set up to offer holidays specifically for Sunderland fans, with all profits going to the club.
Hays Travel, which is the region's largest independently-owned travel agent, is also the club's official travel partner.
Lesley Callaghan, Sunderland's marketing and communications director, said: "We are delighted to link up with a Sunderland-based company who are dedicated to giving Sunderland fans the best deals around.
"It is just another way for our fans to support the club.
"As with ticket sales and corporate hospitality at the stadium, all additional revenue from commercial ventures such as Black Cats Travel go directly to Mick McCarthy for team strengthening."
Hays will also be able to organise special football travel arrangements, such as packages to follow the team on its pre-season tour of North America.
Hays recently broke through the £200m turnover barrier as it celebrated its 25th anniversary.
The company has 32 stores in the North-East, call centres in Sunderland, Newcastle, Stockton and Middlesbrough, and 150 homeworkers based across the UK.
For more information about Black Cats Travel visit www.blackcatstravel.co.uk
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