TOUGH new plans to rid areas of dog dirt are about to come into force.

A pilot scheme will begin in Stockton borough which will see owners fined and a name- and-shame policy adopted.

Approval has been given to implement the Dogs (Fouling of Land) Act in the borough, which allows local authorities greater enforcement powers.

Acting ahead of the proposed introduction of the legislation in October, Stockton Borough Council is spearheading a long-term initiative to clamp down heavily on offending owners.

Fifteen new dog waste bins will be sited in seven open spaces in Thornaby and Billingham.

The scheme will also introduce a number of initiatives to tackle the problem, including the deployment of a new animal enforcement officer, plus plans for enforcement powers to be given to other council employees and the use of mobile cameras.

The pilot areas will be patrolled by an enforcement officer, who will speak to all dog owners and, where necessary, take formal action.

Mark Berry, principal environmental health officer, said: "With the introduction of the new legislation there will be on-the-spot £25 fixed penalty tickets, with a maximum fine of £1,000 for those who do not accept the ticket.

"We intend to name and shame culprits in the hope that it will deter dog owners from ignoring their responsibility to the community and to clean up after their dogs."