A BEEF demonstration and seminar on realising the full potential for profits takes place near Thirsk on Monday.

Messrs Tony and Nicholas Farrer play host to the event, organised by Keenan, at Vicar Lane Farm, Little Thirkleby.

Keenan says its system of TMR (total mixed ration) offers tremendous benefits to producers, including an average 20pc reduction in cost per kg live-weight gain and an 8pc increase in heifer carcass weights.

They also claim fewer days to finish; more calves/higher fertility rates; healthier cattle/reduced stress; drier beds/reduced bedding costs; and increased throughput of cattle.

On Monday Mr Donald Brown and Mr Gerald Conlon, Keenan beef specialists, will give a series of presentations.

The event starts at 11. All farmers are welcome, but places can be booked on 02476 698 288