SINGING hedgehogs are to spearhead the latest campaign to cut the number of children killed and injured on the roads.
New TV adverts from today will show the hedgehogs singing a version of the Bee Gee's hit, Staying Alive, with lyrics adapted to focus on crossing the road safely.
The two-week campaign aims to tackle the injury toll, which last year saw 769 child pedestrians killed or injured in Teesside, County Durham, Tyne and Wear and Northumberland, and another 145 in North Yorkshire.
A second advert will encourage children to wear fluorescent clothing by day and reflective clothing at night to ensure they are seen.
TV Newsround presenter Kate Sanderson joined transport minister Lord Whitty to launch the campaign.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article