A record store is being ordered to remove a large video screen from its shop window.

The Virgin V shop, formerly Our Price, opened earlier this year in Durham's Market Place, with a futuristic look that upset planners and conservationists.

The store has since toned down the appearance of signs that were considered out of character with the location.

Now, Durham City Council is issuing a listed building enforcement ordering that the video screen be removed.

Neil Smith, corporate director of environmental services, told the development control committee: "Although not part of the submitted proposals, the applicant has also installed a large video screen and attached advertisement panel within the window of the shop, which displays both static and moving images throughout the day and into the evening.

"The size and position of the screen and panel are clearly intended to advertise material outside the shop, which is highly visible and distinctive within the Market Place. This display detracts from the character and appearance of the Listed Building.''

The shop was given planning permission for non-illuminated fascia signs and a double-sided projected sign. Originally, lit signs and a silver fascia were installed before the planning application was considered.

The City of Durham Trust said the work "showed a lack of respect to the building'' and council policies designed to protect Market Place.

l Durham City Council's development control committee has refused permission for lit advertising panels on an end-terrace shop in Front Street, Sherburn Road, Durham. Officers said the plan would spoil the look of the area.