CREATIVE thinkers at one of the region's radio stations have won international recognition for a series of advertisements urging people to buy British.
The team, from Metro Radio, produced three 50-second commercials for Land-Rover dealership Dutton Forshaw Durham.
The series won second place in the US Mobius Advertising Awards, in the most fiercely contested category, for car dearerships, which attracted hundreds of entries from 31 countries.
They were presented with a certificate for outstanding creativity.
Paul Carter conceived the commercials as part of the five-strong team, which also included Kevin Pick, Sharon Dennis, Rachel Barker and Michael Cribbs.
Paul said the advertisements were broadcast in April, when there was a backlash against the perceived high cost of cars in Britain.
"Dutton Forshaw Durham tackled the problem head on and their adverts encouraged people to buy British Land-Rovers by pointing out the true issues and real benefits of buying British in Britain," he said
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