AN initiative to find and nurture potential entrepreneurs is aiming to reverse the North-East's dismal track record on new businesses.

The region has the worst reputation for business start-ups in the country, with four of the five areas least likely to see new enterprises, according to Government figures.

But a new course at Sunderland University is aiming to tackle the problem, and give more people the confidence and ability to set up for themselves.

The Innovation, Creativity and Enterprise course at the university's business school will cover marketing, finance and the administrative aspects of running a company.

Senior lecturer Hilary Davison said: "There is a shortage of entrepreneurs in the region, and it is something we need to address.

"The North-East has to increase the number of graduate-led business ventures to further its economic vision as a vibrant and outward looking region."

Angus Hynd, assistant regional director of the CBI in the North-East, welcomed the university's move.

According to a Government report published last month, four of the five areas least likely to see new businesses start up are in the North-East.

Hartlepool and Redcar and Cleveland saw just 16 new firms for every 10,000 people and Wansbeck and South Tyneside had just 17, compared with 146 in top-performing Camden, London.

Mr Hynd said: "We don't have a very good record, and there is a lack of entrepreneurial spirit.

"I think the Alan Sugars and Richard Bransons of this world were born, rather than taught, but anything that can help improve the situation is to be welcomed."

More information on the course is available from Hilary Davison on 0191-515 3121.