CHOCOLATE company Nestl is relaunching one of its most popular products, in a bid to appeal to the adult market.

Smarties Giants, which were first introduced four years ago, are being relaunched by the York company and will be in the shops from today.

"There are lots of products in what we call the bagged, bite-size market, but they all lack fun," said brand manager Steve Smith.

"This is a gap we will be filling with Smarties Giants."

One of the reasons for Smarties' enduring popularity had been the nostalgia factor, said Mr Smith.