THE North-East is lagging behind in the battle to attract information technology talent.

A survey by global recruitment consultant TMP Worldwide found that the region needs to pay more competitive rates if it is to lure the best professionals to the region, and retain home-grown talent.

The top wage for an information technology director in the North was £97,050, less than half the £197,050 for London, and below the national average of £130,737.

A web designer in London could expect to earn an average of £42,100, compared with £24,050 in the North.