PACE Cycles, one of Britain's top mountain bike manufacturers, is now exporting across the globe thanks to e-technology.

The company, based in the village of Great Edstone, near Kirkbymoorside, North Yorkshire, has launched a new website to boost its ranking in world and European markets.

Such has been the success of the site, that one of the company's cycles will shortly be used in a world land speed record attempt in the Nevada Desert in the US.

Adrian and Cathy Carter are the brains behind the rural enterprise.

Mr Carter is a keen off-road cycle competition rider, while his wife runs the commercial side of the operation.

The company was started in 1989 in Bradford and moved to a 9,000sq ft factory in Great Edstone seven years ago.

The company now overlooks spectacular views of the North York Moors National Park, where the cycles are put through their paces.

Pace specialises in high-performance parts, including suspension forks and frames, which are built into the bicycles, some of which are worth thousands of pounds.

The Pace range includes the RC100 aluminium mountain bike.

The company employs 14 staff and has a worldwide distribution network, including 350 dealers in the UK.

Mr Carter said: "Originally, cycling was just a means of transport, but today it is a popular recreation activity and sport.

"There are an increasing number of long distance cycle tracks, as cycling is regarded as environmentally friendly, very cheap and healthy."

He said: "Nearly all of today's mountain bikes are made in Taiwan and China. Britain has only two or three manufacturers left."