North-East housebuilder Haslam Homes has launched a new image as it celebrates one of its most successful years.

Designed in-house at the company's head office in Doncaster, the branding encompasses everything from stationery and signs to the decor of the on-site sales offices.

After announcing record results for the first quarter of this year, Haslam Homes has gone on to have one of its best summers since arriving in the region.

Brian Lilley, regional sales manager at Haslam Homes, said: "The change in branding aims to represent how the company has evolved since we first came to the region in 1995.

"We are a young modern company with our core market being first-time buyers - so it is essential for us to reflect this image.

He said: "2001 has been a fantastic year. The housing market in the North-East is very good and we are confident that the housing boom will continue."

Haslam Homes has eight sites in the region and has announced a further four to be developed this year.