SUPERMARKET giant Asda increased the pressure on the high street yesterday by launching thousands of products bought with the help of American parent Wal-Mart.
Asda said about 5,000 products would be available at its 247 UK Asda stores that had been sourced by Asda/Wal-Mart buyers from around the globe.
The move sees Asda use its parent's buying power on a large scale for the first time.
Asda, which was swallowed up by Wal-Mart in July 1999 in a £6.7bn deal, said it had built up the links with Wal-Mart suppliers over the past two years.
The range includes duvets, DVD players and microwaves.
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