A LEADING advertising company in the North-East will soon be running campaigns for UK market leaders Myson Radiators.

RDW Advertising, based in Yarm, near Stockton, won the contract, which has a marketing budget in excess of half a million pounds, in a head-to-head battle with four other agencies from the region.

Peter Riley, managing director of RDW, said: "This is a major account win for the firm and illustrates the range of expertise we are able to offer. Working with the market leader in this sector will be very exciting."

Myson Radiators designs radiators for use at home and at work, in the UK and abroad. RDW plans to use its partner firm, Recognition Marketing and PR, to support plans for corporate redesign, Internet promotions and marketing.

It is hoped that the acquisition of a major national contract in the North- East will reaffirm the message that firms do not have to go to London to get a high standard of service in the advertising and public relations sector.