MIDDLESBROUGH football club's progress for the rest of the season could help a charity towards its goal, thanks to a North-East jeweller.
Bradleys, which has six branches around Teesside, has pledged £25 to the Clarke Lister Brain Haemhorrage Foundation for every goal the Boro scores.
The appeal was set up by Carole and Brian Lister, of Peterlee, east Durham, after their ten-year-old son died from a haemhorrage.
They set up the appeal initially with a £100,000 target, to fund research, but now the aim is to raise £1.2m, not only for further research, but also to set up a support network.
Peter Bradley, of Bradleys, said: "It is such a worthy cause and I have pledged a minimum of £500, but let's hope that Middlesbrough does really well and it costs me a lot more than that."
The appeal's coffers are being boosted by the sale of a joke book.
The Best of Goffy's Ten Grand Gags, endorsed by Century FM DJ Paul Gough, is available at branches of WHSmith, Waterstones, Threshers, Victoria Wine stores, John Barrass pubs, and Dewhirst Factory shops.
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