TOURISM chiefs are urging traders to embrace the euro after one of York's smallest museums started accepting the currency.
The Richard III Museum, in Monk Bar, is taking euros and is giving change in sterling.
The move follows the drive by tourism bosses to target European visitors in the wake of the September 11 atrocities and the foot-and-mouth epidemic.
Museum manager Mike Bennett said: "Perhaps York's future, tourism-wise, lies in attracting European visitors, rather than hoping that Americans start to return. The least we can do is attempt to make then feel welcome.
"It's unlikely that any European visitors to York will have no euros with them, so they may as well be encouraged to part with them."
Gillian Cruddas, chief executive of York Tourism Bureau, said several tourist attractions had started accepting euros, including the tourist information centre and York Boat.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article