FEMALE chocaholics should brace themselves for bad news - the Yorkie bar is now officially for men only.

In a move which has enraged women's groups, Nestle is launching a campaign branding the trucker's favourite chocolate bar, produced at the company's York factory, as not for the girls.

With slogans such as Don't Feed the Birds, Not Available in Pink, and King Size, not Queen Size, the firm may be in danger of alienating women. But bosses said yesterday they were taking a stand for the British bloke.

Nestle marketing director Andrew Harris said: "It used to be that men had some areas of their life that were just for them and that was okay. Yorkie feels that this is an important element of men's happiness and is starting the reclaiming process of making a particular chocolate just for men."

The campaign launch is on April Fools' Day, but women's campaigners fail to see the funny side. Mary Stephenson, director of the Fawcett Society, which seeks greater equality for women, said: "It is just silly. At the end of the day, it's just a chocolate bar."

An unrepentant Mr Harris said: "Women Yorkie eaters can switch to an Aero or Little Rolo if they like - Yorkie's feelings won't be hurt."