POP Idol fans will be able to meet former contestant Aaron Bayley at an event on Sunday, May 5.
The singer, from Newcastle, will perform Walking in Memphis and sign autographs at the Cleveland Centre, in Middlesbrough, between 1pm and 3pm.
The event, which will also feature a steel band, has been organised by Jennings Ford motor group to promote the new Ford Fiesta car.
Sales director Nas Khan said: "We are delighted that Aaron is able to help us promote the Fiesta and we anticipate the afternoon will be a huge success."
The group has so far sold more than 100 new Fiestas at its seven branches. The car will be on display in the centre from Monday.
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