TEENAGERS in the North-East are to receive proof of age cards, highlighting the law on sales of cigarettes, solvents and alcohol.

Consumer officials in County Durham launched the Connexions Card yesterday, backed by their counterparts in Northumberland.

Cards, carrying the name, date of birth and photograph of the holder, will be distributed to 16 to 19-year-olds still in education. They will also be made available on request, without charge, to those not in full-time education.

Philip Holman, Durham County Council's head of consumer services, said he hoped retailers recognised the card as an easy means of checking the age of a young customer.

"I would encourage traders to ask for the card and check the details to ensure they comply with their legal responsibilities," he said.

"Where proof of age cannot be produced, then I'd urge them to adopt a policy of no proof, no sale."

Information packs are being sent to retailers offering advice on the law and steps they can take to avoid making illegal sales.

Cardholders earn points which are redeemable for discounted or free branded goods and services, including VIP concert tickets or a day in a recording studio.

Councillor Don Ross, Deputy leader of Durham County Council, said the scheme provided benefits for both young people and retailers and he urged them to make use of the card.