FARMERS pleaded with motorists not to jeopardise the rural recovery yesterday as a campaign to cut the numbers of animals killed on some of the region's most scenic roads was launched.

Hundreds of sheep and lambs are killed each year on the North York Moors because of careless driving - leaving already beleaguered farmers distraught and heavily out of pocket.

Animals in many of the area's picture-postcard communities are allowed to roam free, but often fall victim to speeding motorists.

Now, the North York Moors National Park aims to reduce the accident rate and has erected scores of signs warning of unfenced livestock.

Transport officer Bill Breakell said: "In addition to the real pain and suffering for animals, there is a human cost to these accidents. There have been serious injuries and even fatalities for drivers and passengers following vehicle accidents with sheep.

"The message is straightforward - allow a little longer for the journey on moorland roads and reduce speed to 40mph or below."

Janet Richardson, who farms in Lastingham, said: "All we ask is that drivers look out for sheep throughout the area.

"Many sheep have not been used to traffic for a while and, also, drivers may not expect to see sheep in villages, as well as on the moors. Sheep and lamb deaths affect us badly, both in the pocket and emotionally."

Small signs, as well as larger reflective boards warning drivers about wandering animals have been installed.

Key roads where accidents have become a problem include the north-south route from Lockwood Beck, on the Guisborough to Whitby road, as well as roads above Westerdale, Commondale and Rosedale.