DEBT-LADEN cable operator ntl is set to take on major rival BSkyB after announcing plans to offer more channels to subscribers.

Ntl, which after a major corporate restructuring is owned by bondholders, has announced plans to add 29 more television channels and 17 radio stations to its premium service, taking the total on offer to more than 150.

Among the new channels to be offered to subscribers will be music, news and children's channels, as well as improved interactive sports channels during the World Cup.

The move is aimed at attracting new customers, including those hit by the collapse of ITV Digital.

The company, which employs more than 600 staff on Teesside, has bought ITV Digital's customer list and is looking to attract customers from the former operator.

Stephen Carter, chief executive of ntl, said: "Our aim is to make our digital TV product a real competitor.

"We have improved every aspect of our digital service, and we want to prove to new customers that we can provide an excellent service."

In April, ntl secured a financial lifeline after running up debts of £11bn.

Last month, its parent company in the US filed for Chapter 11 bankruptcy protection to allow it to continue to trade.