THERE is to be no let up against rogue retailers who sell potentially harmful products to children.

Enforcement action in Middlesbrough has so far resulted in fines and court costs of up to £4,000.

The problem of shops selling alcohol, solvents, fireworks and cigarettes to youngsters will be discussed at a meeting of Middlesbrough Council's executive board, headed by zero tolerance pioneer, Mayor Ray Mallon next week.

The man he picked to handle the law and order portfolio, Councillor Barry Coppinger said: "We will enforce the rules, but the only traders who need to be concerned about our approach are those who break the law."

He said the illegal sales fuelled anti-social behaviour besides causing serious health problems and accidents.

He said: "Our work in trading standards contributes to the wider approach to sorting out anti-social behaviour through using evictions, acceptable behaviour contracts, warden patrols and anti-social behaviour orders. Every council service has its part to play."

He also said that the council would do all it could to support businesses. But if traders did not take their responsibilities seriously they would be taken to court.