A TEESDALE travel group has set its sights on attracting Norwegian visitors to the region with the help of Trade Partners UK.
Teesdale Marketing will be urging Norwegian group travel organisers to discover Teesdale during a Trade Partners UK Export Explorer to Norway, organised through Business Link County Durham.
Anne Allen, of Bowman Solutions, will be representing Teesdale Marketing's Discover Teesdale travel trade group on a visit to Oslo to meet travel trade personnel.
John Williams, Trade Partners UK's international trade director, said: "Norway is one of our closest neighbours and there are strong links between it and the North-East.
"Many Norwegians have already discovered the delights a visit to the North-East can offer and this trip aims to encourage them to broaden their horizons further and will help export the Teesdale area."
The visit, from October 13 to 17, will enable the group to test the feasibility of organising regular group travel trips from Norway to Teesdale.
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