FIONA Movley, right, has been appointed marketing manager of the Yorkshire Agricultural Society with immediate effect.

She joined the department in January and is now responsible for promoting the society's growing range of activities as well as the Great Yorkshire Show. She will also play a key role in organising and promoting the Great Yorkshire's sister event, Countryside Live!, which makes its debut next autumn.

Born and brought up in Harrogate, she is best known for her role as fundraising manager at St Michael's Hospice.

She succeeds Heather Parry, who was recently appointed managing director of the society's trading arm, Yorkshire Agricultural Enterprises.