Online bucket shop lastminute.com has bought hot-air- ballooning-to-flying lessons business eXhilaration in a £1m deal.
The former stock market star said the acquisition would boost the number of "lifestyle" products available to its customers.
Founded five years ago, eXhilaration sells Tiger Moth flights, white water rafting packages and Ferrari driving days.
Revenue in the 12 months to March was £1m and the business, which markets to both the public and corporate clients, is profitable.
Lastminute.com already sells eXhilaration deals through its own website, and will now market them itself. The group, whose shares have climbed from 26p in January to 106p, has spent £60m in the past year on three overseas online businesses.
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