PIE firm Newboulds is celebrating after clocking up ten years supplying its traditional fare to supermarket Asda.

The Middlesbrough-based company began supplying its pies, pease pudding, savoury duck and saveloys to the superstore in the early 1990s and now distributes to over 20 branches of Asda across the North-East.

The company, which was established in 1856, has sold more than five million pies through Asda. Barry Thompson, Asda general store manager, said; "Newboulds products are a firm favourite with customers here at Asda in Middlesbrough and we're proud to be celebrating ten successful years of partnership with such a popular and well- established local firm.

"We hope our partnership will continue to grow stronger over many years to come."

Nicola Newbould, marketing manager of the firm, said: "Throughout Newboulds' long and prosperous partnership with Asda we have prided ourselves on supplying local quality products to more than 20 stores in the North-East."