TOURISM businesses have been preparing for the new season by ensuring their name spreads far and wide.
Attractions and accommodation providers united for a tourism "swap-shop" at Eden Camp, near Malton, exchanging literature for others to give out.
In previous years, Scarborough and Ryedale have held separate events, but this year the two areas joined forces to ensure a wider spread.
Eden Camp's Steve Jaques said: "These swap-shops really do work and they also give everybody a chance to meet each other."
On Wednesday, Yorkshire Tourist Board will host an even bigger swap-shop at the Great Yorkshire Showground, in Harrogate.
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