A TREE planting scheme is to be carried out in Long Street, Thirsk, by Hambleton District Council.
A second scheme to improve the street has failed to get grant aid from Yorkshire Forward and the Thirsk Regeneration Initiative.
County Councillor Jan Marshall, chairman of the working committee told a Hambleton district committee of North Yorkshire County Council that the application was rejected because it did not constitute economic regeneration.
"I don't know how we can access grant aid to fund this project," she said.
Councillor Freda Roberts said: "Long Street is ghastly. It is one of the main approaches to town and the prestigious industrial estate. Surely the industrial estate, with many fine buildings, is economic growth?"
Improving Long Street might perhaps draw more industrialists, she added.
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