SURVIVING and thriving in the business world during difficult times is the focus of a one-day workshop to be held in Northallerton.

The one-day Marketing Survival Kit for Businesses seminar, at Sundial Hotel, on Tuesday, June 10, will encourage owners, managers and senior employees of small businesses "to develop effective and winning marketing strategies amid uncertain economic climates and changing marketplaces".

The event has been organised by Business Link York and North Yorkshire, and topics covered will include reading the changing marketplace, discovering how to re-engage with customers and respond to new, competitive pressures, and learning to respond to declining profit margins, sales and revenue.

Tickets cost £90 plus VAT.

For details, call (01904) 686000 or visit www.here4business.co.uk.