A SIMPLE but effective measure which could prove a lifesaver for elderly people was launched yesterday.

People aged 65 and over, particularly those living alone, are being urged to add to the numbers already taking advantage of the Message in a Bottle scheme.

The bottle is a green and white plastic container which is available free of charge at health centres, most chemists, GP surgeries and Age Concern offices in County Durham.

The person fills in a form stating which medication they are taking, any ailments, phobias or allergies they may have, plus contact details for next of kin.

In the event of an emergency a paramedic, firefighter or police officer arriving at the premises and finding the householder unconscious is alerted to the fact that a green sticker on the fridge indicates there is an information bottle on the inside of the door.

The bottle is kept in the fridge as the contents are often the last to perish in a blaze. Not only does it help the emergency services locate relatives easier, it also ensures the casualty receives the correct treatment more quickly.

Funded by regional development company One NorthEast and with backing from the Government's Single Regeneration Fund, Age Concern expects 62,000 of the bottles and accompanying information packs to be distributed in the county this year.

The scheme is supported by the county's emergency services, social services, primary healthcare trusts and local authorities.

Further details about the scheme and where to obtain emergency bottles and information packs are available by ringing 0191-386 3856.