COLD tap water will be served in Thirsk today as part of Yorkshire Water's fight against the bottled water industry.
The water company's Best Served Chilled campaign is hoping to encourage customers to chill their tap water instead of buying bottled brands.
Mintel research shows that growth in the UK bottled water market shows no sign of slowing, with sales reaching £1b last year.
Yorkshire Water has taken to the roads to argue that tap water is better value for money than bottled water, with a litre from the tap costing as little as 0.006p.
Jugs of cold tap water will be handed out at the Ideal Home and Garden Exhibition, at Thirsk racecourse, from 10am to 4.30pm.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article