With talk of hair extensions, boyfriends and games of eye-spy - there isn't much excitement so far in the jungle.

When the contestants for I'm A Celebrity Get Me Out Of Here were announced I thought we were in a for some compulsive viewing. Former anarchist Johnny Rotten was being challenged to set up camp with the likes of Jordan, Alex Best and Peter Andre.

There was even a Lord in the line-up as well as the obligatory former footballer and big busted former singer-turned-TV-presenter.

With such a great mix of personalities I had high hopes of tension, the odd cat fight and even some romance.

But so far it has all gone far too smoothly.

The girls have all got on brilliantly and although Lord Brocket had a grope of Jordon's assets and Peter asked for a cuddle there has been little bedroom action.

The problem is that the stars have all been too well briefed by their advisors.

They know that the cameras are on them all the time and are desperate not to let their guards down.

They are all savvy enough to know that they have an image to generate and maintain and that is what they are intent on doing.

The famous names may be making money for charity but their main aim is make the headlines and boost their flagging careers.

In the past the celebrities were more naive about the whole process.

They soon let the niceties go and got down to some real flirting, back-stabbing and arguing.

Who could forget the simmering passion and rows between Darren Day and Tara Palmer or the near-strike last series when the contestants were not given enough food?

But this time round the celebrities know that they have been given a golden opportunity to shine.

The winners and runners-up of the past two series have experienced huge boosts in their careers and are now raking in the money.

So the next two weeks have become an extended audition for the celebrities and they would be foolish to blow their chances by showing a less-than attractive side.

But for the sake of the viewers they should be made to show emotions other than fear when faced by a spider or out-of-control ostrich. If we can't even get a rise out of Johnny Rotten we are in for a deathly dull fortnight.

The producers must be tearing out their hair, having gathered such a great mix of egos together and still been unable to get any action.

There doesn't even seem to be an allegiances forming as all the stars try desperately not to alienate any of the viewers by siding with someone that might not win votes.

I just hope that when hunger and lack of sleep kick in the stars will let their guards down and give us some real entertainment - otherwise I'll be turning off and looking for something more exciting to do like braid my hair!