DALEPAK is hoping to take a larger slice of the vegetarian food market by launching a range of frozen ready-meals.
The market leader in frozen vegetable-based, meat-free food is hoping to increase its presence in a sector which is worth £187m and expanding at a rate of five per cent a year.
Dalepak, which employs 320 people at its Leeming Bar, North Yorkshire, headquarters, said it was picking up on a growing trend among consumers to reduce the amount of meat they ate.
A number of supermarket chains, including Sainsbury's and Somerfield, are stocking the new products.
The company said it had commissioned research that showed meat-free consumers were demanding better tasting, higher quality and more adventurous dishes that retained the convenience of frozen food.
Charlotte Telford, marketing manager of Dalepak Meat Free, said: "The frozen ready-meal range is a significant development for Dalepak Meat Free and initial feedback from retailers is promising.
"The range communicates Dalepak's commitment to quality and innovation within meat-free, which is a major growth sector within the frozen foods category.
"The development of frozen ready-meals is an investment into the future expansion of the Dalepak meat-free division.
"As the sector grows, it opens up a wealth of opportunity for Dalepak, and we are committed to driving innovation and presenting consumers with quality products going forward."
Dalepak's meat-free division employs 150 staff at Leeming Bar.
Dalepak had a turnover of £30m last year.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article