AN initiative aims to get a North-East city clean in just 100 days.

Newcastle City Council has pledged to clean up problem areas in the city which are reported to them by councillors and memebers of the public.

The scheme will see about 20 staff cleaning two areas a day for four days in each ward. As well as clearing up council land, the team will encourage people to tidy up their own property.

The council hopes the clean-up will install a sense of pride in the city.