A UNIVERSITY is to offer an honours degree course in public relations.

The Institute of Public Relations (IPR), which works to raise standards in the industry, has endorsed plans by the University of Teesside to run a BA (Hons) public relations course.

Middlesbrough campus course leader Maria Hopwood said: "Getting the IPR approval is like the kite mark -a recognition of the quality and standing of the course.

"It will give graduates the edge when applying for jobs as it is recognised by PR practitioners worldwide, and students can apply for student membership of the profession, which means that they will be able to network with practitioners in the work place.

"They will have access to specialist career advice and employment information and will also be able to get up-to-the minute profession-related and practical information."

Alan Rawel, of the IPR, said "The IPR works continuously to raise standards in the PR industry through education, training and promoting best practice. We set exacting standards on curriculum, tuition and assessment for our approved courses.

"The University of Teesside has met all our criteria."

For course details, call (01642) 342807