THE owner of talkSPORT radio has revealed plans to broadcast the station's commentaries and phone-ins live on television.
The Wireless Group (TWG) will put video cameras inside talkSPORT's studios and broadcast the output on Sky television.
TalkSPORT, which has 5.9 million listeners a week, invites people to call in and give their views on a range of subjects in the news.
Presenters at the station include former Middlesbrough player turned TV pundit Andy Townsend.
The new format will allow fans to watch coverage from the studios by the end of next month.
TWG, which also owns 16 local radio stations, said it would cost the company no more than £500,000 a year to provide the service.
London-based TWG's move to cash in on its flagship station came as it posted narrower half-year losses after attracting bumper audiences during the Euro 2004 football tournament.
TalkSPORT helped the group cut losses to £5.8m in the six months to June 30 from a deficit of £6.5m last time.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article