IDLE ERIC, a character created by Viz cartoonist Steve Donald to promote exercise, is embarking on a new campaign.
This is the third year Eric has been used to champion better health for Tyneside and Wearside men.
Tomorrow, a campaign will be launched in South Tyneside, along with new walk leaflets produced by South Tyneside Council.
Adverts featuring Idle Eric will appear on buses, Metro trains, posters and on the radio, promoting walking.
By going to www.idleeric. co.uk, people can find out about walks in their area.
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